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Bottled INSANITY: It\'s the greatest consumer con of all - a mass addiction to drinking \'healthy\' water from plastic bottles that are destroying our planet ...and now polluting our bodies, writes JOHN NAISH
While people are becoming more aware of the global environmental plastic disaster we are causing, there is a tendency to consume a lot of expensive products that we don\'t need (what\'s wrong with running water?
), Then discard the container and grow rapidly.
We spent 3 pounds in the UK last year.
1 billion buy nearly 4 billion liters of things.
This is 100 times more than we did in 1980.
It seems that we can no longer risk without grabbing the bottle to protect ourselves from the upcoming dehydration.
Experts predict that in the foreseeable future, we will buy nearly 10 per cent of bottled water next year and every year.
There are plenty of warnings about the impact on the Earth, but that\'s all --
It\'s our health problem now.
As The Post revealed yesterday, new research confirmed for the first time that our bodies are \"contaminated\" with plastic \".
We eat, drink, and breathe in plastic particles, some of which are extracted from plastic bottles.
So, how did crazy start, where did it start?
Why does it last?
This modern plague began to become very innocent at a time when clean drinking water sources were limited.
The first recorded bottle
In the 1760 s, a company called Jackson\'s Spa in Boston, USA, began selling mineral water for \"treatment \".
Other companies followed suit and the market was born.
But the glass bottles used have the same problem: the metal cap gives a bad smell to what is in the bottle.
In 1917, the American inventor Webster Byron Baker made the first plastic bottle cap by heating celluloid and wrapping it around the bottle mouth.
This is the beginning of the plastic revolution, which really started in 1941, when British chemists from the Calico printers Association were working on a new textile and developed a plastic called PET.
Within 25 years, scientists working for the US chemical giant DuPont have found a way to make pets strong enough to be free of carbonated (carbonated) drinks without breaking.
It is cheaper than glass, light in weight and almost unbreakable. In 1978, Coca-
Two Coke models-
The PET plastic bottle has quickly become the standard bottle material for carbonated drinks of various sizes.
But there\'s a product that\'s much cheaper than a sugary pop, so it\'s more profitable --fizzy water.
The French discovered this potential and first perfected the technique of selling the H20 at a very obvious price --up prices —
By marketing it as a \"natural\" miracle --
Originally in a green glass bottle.
In 1977, a £ 4 million US advertising campaign used Orson Wells to promote \"the depths of the southern plains of France,\" a mysterious process that began millions of years ago, nature itself adds life to a single spring-perrier.
All of a sudden Perrier is the only drink to see sips. Sales in the U. S.
Increase from 2.
By the end of the following year, 5 million bottles to more than 75 million bottles-
Under the impetus of aerobic exercise and healthy life boom --
Followed by a rise in European sales.
Time magazine announced in issue 1985 that \"water snob has replaced wine snob to become the latest Noon --Hours of entertainment.
People order their eau under the brand name, just like the Scots they used to do.
Within five years, agents of these two kinds of environmental disasters
Water and plastic bottles
Big brands have also joined in.
Pepsi launched Aquafina in 1994.
Coca-Cola\'s Dasani appeared in 1999, and Nestlé\'s pure life appeared in 2002.
Whether nearly a quarter of bottled water sold in the United States is actually filtered tap water, the marketing department is in hyperdrive, creating a liquid gold --rush.
Concerns about the environment are pressed at the foot.
In 2008, for example, Nestlé declared in a masterpiece of green washing: \"bottled water is the most eco-friendly consumer product in the world.
He also said that most water bottles avoid landfill sites and recycle them.
Environmental groups have strongly questioned the claim, but there is no impact.
In the past 20 years, bottled water has become the fastest
The growing beverage market in the world.
The global market was valued at £ 120 billion in 2013 and is expected to reach £ 215 billion by 2020.
We used about 38 in the UK.
There are 5 million plastic bottles per day, mainly driven by the boom in bottled water, although other carbonated drinks and juices in plastic containers are also a factor.
More than 15 million of these bottles are burned every day, not recycled, dumped in landfill sites or discarded on land or oceans that we know they can enter the human food chain by polluting marine life.
Ironically, a product that was originally used as a health promotion has become a threat to health through its association with plastics.
Even before scientists at Vienna Medical University released a new finding this week, the World Health Organization (WHO) has announced a review of the potential risks of plastics in drinking water.
Prior to this, some of the world\'s most popular brands of bottled water were analyzed to conclude that more than one bottled water contains potentially harmful micro-plastic particles.
However, we still buy these things to prove that the power of marketing can overcome the world\'s concerns --
According to Stephanie Scott, an environmental scientist at the University of Waterloo, Ontario, Canada, bottled water is positioned as a \"youth panacea\" that we can use to alleviate our instinctive fear of aging and death.
It may sound far away.
But in a study she published earlier this year, she cited a 2013 Yiyun marketing campaign in which people saw themselves walking through a window and seeing in reflection
At the same time, Nestle uses the phrase \"drink better.
Live better in pure life activities.
Water is also shameless when using the original photos of snow mountain and glacier lake, which means a lack of pollution, ignoring the evidence that their products cause harm to people and the environment.
Other studies have shown that young people are affected by advertising that links bottled water to ultimate convenience --
So convenient that they ignore the shocking reality, such as research showing that teenagers have sex --
Bend the chemicals from the plastic in the body.
If there is time to take stock, it is now.
But there is no doubt that there is a long way to go before we get rid of this expensive, pointless and deadly habit.
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